Client: Pinelake
Category: Explainer Video
About: A quick concise sales video that demonstrates what Pinelake can do for their clients. Our team was tasked with fitting all the necessary visual information in just 40 seconds. We decided to go with a pastel colour palette, using the orange to represent the company logo, and using the complimentary blue to accent it. I was tasked with making the animation light and bouncy, which I managed to do by customizing the motion paths in After Effects’ graph editor. I also needed to ensure the final edit was balanced between keeping the viewer engaged, while not rushing through the information, or going too slow and boring them.